What is Giving Tuesday?
Created in 2012, Giving Tuesday is all about offering a gift to someone else, in times of need — or simply out of the kindness of one’s heart. That giving can be the shine of a smile or an act of generosity that brightens up…
Nonprofits: Here’s How to Connect with Gen Z & Millennials
How can nonprofits attract young donors? An often overlooked age bracket, both Gen Z and millennials are more motivated to donate than you might expect. And it all comes down to digital marketing, with a heart. A huge part of connecting with younger donors is…
This Nonprofit Marketing Trend Will Dominate 2021
Needless to say, the pandemic has shaken up the nonprofit sector in more ways than one. Adapting to the ‘new normal’ has been a challenge. But as the pandemic presses on, nonprofits are tasked with remapping their marketing efforts to fit into the current world….
Automation Quickly Turns Inauthentic for Turning Point
After enlisting the efforts of a marketing firm that created various fake accounts for promotional purposes, Turning Point Action, a nonprofit organization, is forced to rethink their promo process. Automation can be healthy — and beneficial — when it comes to nonprofit marketing efforts. However,…
FREE Marketing Opportunities for Nonprofits!
Is your nonprofit struggling to recoup costs during this unforgiving pandemic? You’re not alone. Here are some ideas John Seckel suggests to any nonprofit hoping to spark a conversation — and generate those cause-focused funds! Livestream Livestreaming on social media platforms like Facebook, Instagram and…
Nonprofit Marketing NEEDS to Go Digital
The time to flip the switch from traditional marketing to the digital sphere is now, nonprofits are realizing. In light of the COVID-19 pandemic, the transition has veered off from being optional. Salesforce.org is a marketing initiative with a firm focus on the nonprofit sector. …
Back Downtown calls residents to find home in Indianapolis
Tom McGowan, Co-Chairman of the Downtown Recovery Committee expresses that the Back Downtown campaign is about focusing on the bounce — and that’s exactly what he intends to do! John Seckel shares the story of this new nonprofit initiative that seeks to lure people to…