Automation Quickly Turns Inauthentic for Turning Point
After enlisting the efforts of a marketing firm that created various fake accounts for promotional purposes, Turning Point Action, a nonprofit organization, is forced to rethink their promo process.
Automation can be healthy — and beneficial — when it comes to nonprofit marketing efforts. However, just like anything else in the industry, there’s a right way to do it… and a plethora of methods you should probably avoid. Otherwise, it just might cost you!
A marketing firm has been officially banned from Facebook after they decided to take their automation down an inauthentic route. Specifically, the firm created a slew of fake accounts in order to promote nonprofit, Turning Point Action. Critics are calling this an improper influence of political discourse. True marketers call it inauthentic, poor and insulting to those of us who work hard to develop strategies that work!