The time to flip the switch from traditional marketing to the digital sphere is now, nonprofits are realizing. In light of the COVID-19 pandemic, the transition has veered off from being optional.
Salesforce.org is a marketing initiative with a firm focus on the nonprofit sector. As they’ve adjusted to the ‘new normal’ that the pandemic has brought on, they’re shifting gears in numerous ways. One way in particular is their strict focus on transitioning out of traditional tactics and into that of digital marketing. Their leaders have expressed that this is no longer an optional choice for nonprofits around the world. In fact, it’s actually a real matter of urgency for all charities and nonprofit initiatives. With this in mind, Salesforce is going the extra mile to ensure that their nonprofit clients realize the value in going the digital marketing route. The transformation, as they explain, will have truly incredible ROI potential — regardless of goal or cause!