When it comes to digital marketing, virality sells. When posts for a cause take off on social media, virality has the potential to spark meaningful conversations — and generate gifts! In her new book, Professor Deb Finch discusses what makes this phenomenon work.

Nonprofit organizations seeking new digital marketing strategies that actually work should consider checking out Deb Finch’s new book.  A recommended read from marketing expert and Exclusive Marketing Agency President, John Seckel, this book is packed with valuable insight.  In “Wake Up Call,” Finch calls on “Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media.”  An expert in her own right, the author is an Associate Teaching Professor at Manning School of Business Association.  She currently teaches courses on marketing, entrepreneurship and innovation.