Professor dives into Nonprofit Social Media Campaigns
When it comes to digital marketing, virality sells. When posts for a cause take off on social media, virality has the potential to spark meaningful conversations — and generate gifts! In her new book, Professor Deb Finch discusses what makes this phenomenon work. Nonprofit organizations…
What is Giving Tuesday?
Created in 2012, Giving Tuesday is all about offering a gift to someone else, in times of need — or simply out of the kindness of one’s heart. That giving can be the shine of a smile or an act of generosity that brightens up…
Back Downtown calls residents to find home in Indianapolis
Tom McGowan, Co-Chairman of the Downtown Recovery Committee expresses that the Back Downtown campaign is about focusing on the bounce — and that’s exactly what he intends to do! John Seckel shares the story of this new nonprofit initiative that seeks to lure people to…
Nonprofits: It’s Time to Talk About Tech
Adopting new technology in your nonprofit can have an incredible impact on how you market your most recent events, initiatives and more. Here are some ideas John Seckel believes your team should take into consideration… By now, we all realize the amazing potential of social…